I managed to score a trial code for the new Bing service from Microsoft. I was a bit skeptical, but thought I’d give it a try. I really like lots of things that come from Microsoft, but I never cared for Live Search, and the name “Bing” is just, umm, silly. At least it isn’t Windows Live Bing XP 2010 SP3 Crosby Edition or something
I assume the name change came for a number of reasons, not the least of which was to put some distance between the search property and the overall Microsoft brand. This isn’t a bad idea as the Microsoft brand is probably weakest when it comes to web properties. Of course, the first thing I did was a vanity search. Third link down? Oh Bing, flattery will get you everywhere
(no, none of those pictures, including the horse pull, are of me) Then for grins I typed in a question “what is silverlight?”. The resulting ads were amusing. I think I’ll run right on over to Amazon or ShopZilla and get me some low low prices on Silverlight . Of course, you see these types of ads in every search engine. I did find it interesting that the Silverlight team took out an ad (top ad on the page) I also did a video search. The in-place video thumbnails are pretty fast and impressive. The thumnailing algorithm pieces together a couple seconds of start footage, some footage from several different spots within the video, and right near the end. Unfortunately, all the videos are displayed using Flash, even the Silverlight video from my blog. Also, the returned videos didn’t seem to quite line up with the search. This is another common search engine issue as they tend to use text on the page instead of pulling metadata from the video itself. In addition, most folks don’t put that type of metadata in their videos. Here’s the result of a video search for “pete brown c64”. For some reason, it picked up tons of stuff from Silverlight.net (not sure if it has some affinity algorithm or what as my name doesn’t appear on any of those pages). The video I was actually looking for is all the way down at the bottom right; so at least it did pick it up on the first page of results. Shopping Next I tried a shopping query. I typed in simply ‘30” display’ without anything else. I got back a bunch of results as well as some category information on the left. I clicked on the “electronics” category, and the results list was instantly filtered down to 30” displays and accessories. I was puzzled by this result: Now, turns out Amazon is to blame (their catalog is complete crap in some areas): Changing my query to 30” monitor gave me better results. Well, except for this one: